![]() In general, original characters were not allowed to participate in these games. ![]() Soon after the first such blogs became popular, communities were formed for large-scale roleplaying games. LiveJournal's personal blog format easily allows for users to create roleplaying blogs. With the decline of LiveJournal, many of these groups have fallen into disuse they have also been supplanted by numerous sub- Reddits. In general, Rating Communities have a reputation for being filled with very haughty users who were not welcoming to outsiders. Notable among them were Nonuglygeeks, Atraktiv, and The_Exalted, the latter of which was shut down in a scandal involving child pornography. Nonuglies was suspended from LiveJournal after its original creator reposted rejected images, but it was followed by many other Rating Communities. Nonuglies was the first example of a "Rating Community" on the internet, where users post an image of themselves, and other users respond by rating their attractiveness. In Russian, site is known as Живой Журнал (Zhuvoy Zhurnal), and is often abbreviated ЖЖ (Zhe Zhe). According to Alexa, approximately 50% of the site's traffic comes from Russia. In 2007, LiveJournal was sold to Russian media company SUP Media, and has since been gaining a large userbase in that country. Use of LiveJournal in North America and Europe has been steadily declining since 2005, as it has been largely supplanted by other social networking sites, such as Facebook, and more recently, Tumblr. LiveJournal also was the first site the online usage of the word "friend," taken to mean someone you interact with, and not necessarily someone have a personal connection with. LiveJournal is seen as being one of the pioneers of social networking, and paved the way for later sites, such as MySpace, Facebook, and Tumblr. Brad Fitzpatrick founded the site in 1999 to keep his friends updated about his life, operating on a free and open source platform that Fitzpatrick designed himself the previous year.
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